Engagements

Strategy work for the GTM moments where the next hire, channel, or motion could go wrong.

The work is intentionally narrow. Dan is not building an agency bench. He takes on select projects where senior pattern recognition, clear diagnosis, and a practical operating plan matter more than volume.

Archetypes

What are the five ways to engage?

Pricing anchors are included to reduce wasted cycles. Final scope depends on access, urgency, and how much evidence already exists.

Fit filter

Who is this for, and who is it not for?

Founders tend to respect a clear no. Respect for fit is part of the product.

Who is a good fit?

  • You sell a technical product where product, marketing, and sales all shape the buying motion.
  • The founder or CMO is directly involved and willing to make tradeoffs.
  • There is enough usage, pipeline, customer learning, or market signal to diagnose.
  • You need a sharper operating model, not just more activity.

Who is probably not a fit?

  • You need outsourced SDR work, list building, or a paid media operator.
  • You want a generic agency retainer with a large delivery team.
  • The company is not ready to expose pipeline math or customer evidence.
  • The work is mostly cosmetic, such as a deck refresh without a strategic decision behind it.

If the problem is concrete, the first conversation can be useful.

Share the current motion, where the system is breaking, and what decision is coming up next.

Contact Dan