Notes
Writing for the problems that do not fit in a campaign brief.
Essays on go-to-market for infra, AI, and developer-tool companies. Specific problems worked through in full, written to be argued with rather than skimmed.
The pipeline math founders get wrong at Series A
Early pipeline problems are often disguised as channel problems, but the real issue is usually conversion quality and sales capacity.
Why most PLG-to-sales handoffs fail in infra companies
The handoff breaks when the company treats product usage as intent without defining the commercial next step.
External writing
Published elsewhere.
Short-form market notes on LinkedIn. Longer essays on Substack.